This video is a commercial for Proactive, aka one of the most persausive acne brands. It uses pathos and logos to persuade the viewer, but mostly ethos. The main way it uses ethos is by having one of the most famous pop stars, Katy Perry, act and promote this product. She starts off talking about how she has tried all other acne medicines, and says that none of them work. She then says she finally tried Proactive and it was fabulous. This makes the viewer feel like they need to buy it since one of the most famous people in the world buys and uses it. People watching feel as if they can trust Katy Perry because she is a famous person. She opens up to the camera about her insecurities and backstory, which makes her seem vunerable and even more trustworthy. It uses pathos by playing upbeat music, which makes the viewer happy and more likely to want to buy the product. It also shows lots of people smiling and Katy Perry performing, which makes people watching think that all people who use proactive are happy or successful. It finally uses logos by providing many before and after pictures, which show how well Proactive works. Overall, I believe that this commercial does a good job of balancing pathos, ethos, and logos, and persuading many people to buy Proactive. I think that it is geared towards mostly younger people, who would know who Katy Perry is. It is also filled with young adults, which makes me think even more that it is geared towards young people.
I completely agree with you that this commercial does a good job of balancing pathos, ethos, and logos. I also think it's interesting that you pointed out how Katy Perry talks about her insecurities, which helps to make her seem more relatable and trustworthy, because everyone has insecurities.
ReplyDeleteI like what you sad about the music because can you imagine if they were playing like, metallic! I'm pretty sure a lot of parent would not like the commercial. I think it also as to appeal to adults because I bet majority of the teens have their parents buy the product for them. and if the parent do like it it would be hard to get the parents to buy it. So to help their parents like it more i think they say a lot about the doctor recommended marketing type of selling.
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